How to Grow on TikTok:
A Beginner Step-by-Step Guide
So you’re looking to grow your TikTok followers?
If you just started creating on TikTok (or perhaps you’ve been in the game for a while), you probably want to reach a larger audience and grow your account.
With over 1 billion active monthly users, TikTok has steadily become one of the most popular apps in the entire world. Businesses utilize TikTok as a marketing platform to reach Gen Z and Millenials audiences. Individuals use it to reach influencer status and build their careers as solo content creators/entrepreneurs.
This article contains 7 actionable and impactful strategies that can help you grow on TikTok right away. Are you ready to build your following?
Growing your TikTok means establishing a strong presence in your specific niche. This can lead to increased brand awareness (if you run a business), viewer engagement, and an opportunity to be accepted into the TikTok Creator Marketplace. While it can be hard at first, taking these steps will improve your chances of going viral and making it big on this growing platform.
1. Learn the Algorithm
Before you can expect to amass any real growth in your TikTok account, it’s important to learn the ins and outs of the algorithm. By understanding how TikTok sends content to users, you will have a better chance of going viral and growing your followers organically.
Similar to platforms like Instagram, TikTok uses user engagement to send relevant videos to the For You page. It will also send a few random videos to test what you like outside of your established interests.
After you take the time to dive deep into the TikTok algorithm, use a Google document to answer these questions:
- Who is your target audience?
- What type of content works for this audience?
- Who are other creators in your niche?
- Is your niche a part of a current trend?
Answering these questions will give you a better grasp of how to continue building your content on TikTok.
After all, you want to make content that will resonate best with the audience that fits you. Then, you will gain new followers who engage with your profile and grow your TikTok.
2. Incorporate Trends into Videos
It’s no secret that TikTok is dominated by trending topics and videos. One way to quickly increase your following is by hopping on trends as soon as they appear.
Many creators make the mistake of joining every single trend they see. In reality, it is better to only participate in trends that your target audience will also be interested in.
Incorporating TikTok trends is one of the easiest ways to grow your account and share your content. Check out the discovery page for a quick snapshot of what content is currently trending on the platform.
3. Leverage Your Social Media Platforms
Having a profitable social influence requires you to market on multiple platforms, not just TikTok. Research your target audience and discover the social media platforms they use in conjugation with TikTok. For example, you may want to create videos and repost them on Instagram Reels, YouTube Shorts, Facebook, or Snapchat too.
Depending on your target demographic, you may find Reddit and Pinterest useful. Luckily, you can easily share your TikTok videos on other platforms by utilizing the share feature.
Here’s a simple guide on how to repurpose your TikTok videos.
Go to one of your videos and hit the 3 dots button on the bottom.
2. Select which social media platform you want to share your TikTok to.
You should also be sure to remove the TikTok watermarks from your videos so that they look more presentable on other platforms.
4. Post Often (and at the Right Times)
Posting often on TikTok is a basic strategy for growing your account. Doing this can improve your odds of reaching the For You page and keep a constant flow of content for your audience.
In addition, you should make sure to post your videos at the right times. This means doing research on where your audience is located (globally) so that they can see your videos when they are most active.
You will also find that posting often is made easier with a TikTok scheduling tool. The one that I prefer to use is SocialPilot.
5. Participate in TikTok Challenges
If you make TikTok dance videos, you’ve probably noticed how many challenges arise on the platform. By participating in these challenges, you can hop on trends and connect with interested users.
Once you build a large following, try to start your own TikTok challenge and get it trending.
6. Collaborate (or Duet) With Other Creators
TikTok is a platform built on collaboration and sharing. Many TikTok stars tend to create videos with other top creators.
If you want to grow your profile, reach out to similar creators in your niche and establish relationships. Alternatively, you can always create a duet video in reaction to another creator’s video.
7. Utilize a Growth Tool
Lastly, you can pay for a tool that will grow your TikTok account for you. While these tools can be pricey, it may be worth the investment if you have a solid content plan and a marketing funnel that converts.
These tools aren’t ideal for organic growth, but they are effective for giving you a quick follower boost at the start. This could help the algorithm notice your account and put you on the For You page more often in the future.
These are some TikTok growth services that could help you boost your account.
Stormlikes is a service provider that will send you instant real followers for a set price. The only issue is that you can’t choose what demographics they fall under. This means your new followers may not be related to your target audience.
If you want a quick boost for a good price, Stormlikes is still the best way to go.
SocialViral provides the same service but you can purchase fewer followers for a cheaper price. Use this if you simply want to test out the service first to see if you like it.
Social Buddy is the only tool here that allows you to target your followers with advanced analytics. This way, you can segment what followers you purchase based on industry, hashtags, relevance, and competition. Use this tool if you want genuine followers for a more substantial price.
Growing a TikTok account from the ground up is no easy feat. It requires perseverance, determination, and the mindset to continue trying even if you fail. And you will fail a lot.
By reading this article, you have gained a few more tricks to keep in the toolbox the next time you create a content strategy for your TikTok profile. I hope you learned something useful and if not, please tell me any suggestions you have in the comments section below.
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